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The business of cricket the story of sports marketing in india paperback may 1 2011 by dr shyam balasubramanian author vijay santhanam author 43 out of 5 stars 3 ratings see all formats and editions. The business of cricket the story of sports marketing in india is the first book on the history of sports marketing in india on how it has grown from nothing to a 26 billion industry today how a single sport cricket has driven this growth the role of icons such as gavaskar kapil sachin and dhoni the role of the bcci and the ipl and how india is today the headquarters of world cricket. The business of cricket the story of sports marketing in india ebook santhanam vijay shyam bala subramanian amazonin kindle store. Landmark nungambakkam on sunday played host to the launch of the book the business of cricket the story of sports marketing in india it is co authored by vijay santhanam and shyam